Passage 1

     On hearing the words "Just do it!", you will know there is a Nike product nearby. If it's "Always Coca-Cola", you can be sure someone wants to sell you a refreshing drink.

     An advertising slogan is to a brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people's minds. It's almost certain that every brand has a popular slogan.

     Here are a few examples:

     "Just do it!'--This slogan speaks out to teens. It tells them to do something, but only if they think it's worth it. And if so, why not do it wearing Nike?

     "Always Coca-Cola.' Coke's slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand's spirit. It seems to say "Coke is the only drink there is; there are no other forms of drinks."
"Share moments, share life."  This slogan from Kodak connects photos and beauty. It takes people to remember the happy moments in life by taking photos of them using Kodak film of course!

1. What would be the best title for the text?
   A. Just Do It!      B. Slogan And Brand
   C. Famous Slogans   D. What Is A. Good Slogan. ?
答案: B 指导：A仅仅是一句广告语不能代表全文，C和D都是只提到slogan，而全文说明的是广告语和商标之间的关系，故选B。
2. Which of the following can best explain the underlined sentence (Paragraph 2) ?
   A. A good advertising slogan should draw people's attention.
   B. A brand should have an advertising slogan just as people have eyes.
   C. An advertising slogan is as important to a brand as eyes are to a person.
   D. An advertising slogan acts as the eyes of a brand.
答案: C 指导：画线部分句意为：广告语和商标之间的关系犹如眼睛和人的关系一样重要。
3. The word "them" in the last paragraph refers to ______.
   A. people
   B. the happy moments
   C. photos and beauty
   D. Kodak film
答案: B 指导：由最后一段"It takes people to remember the happy  moments in life by taking photos of hem”，可知them代替the happy moments．